“Your House. Your Snacks.” is a digital-first social media campaign by Annie’s that champions parents’ snack choices in their own homes.

The campaign uses quirky, relatable video shorts and shareable content to highlight the sometimes bizarre—and often funny—things kids will eat (think handfuls of sand, crayons, or dirt), contrasted with the message that when it comes to snacks, parents can set the tone.

Its core message: “Kids don’t always make the best choices, but in your house, your snacks.”

The campaign supports Annie’s newer lines of organic snack products, positioning them as better-for-you alternatives that parents can feel good about offering.