“OWN IT” is a heartfelt campaign by C&A (via Havas Germany) aimed at empowering new mothers to embrace imperfection in parenting. Instead of idealizing motherhood, it shows candid, honest moments—moments of doubt, messiness, and love—encouraging mothers to “own” who they are, flaws and all. The tone is emotional, sincere, and uplifting, aligning with C&A’s “Feel Good Fashion” philosophy.