Snack Drama Theatre
Client:
The “Snack Drama Theater” campaign for Fiber One was a social media extension of the brand’s “Zero Drama” platform. It transformed real tweets about snack cravings into over-the-top theatrical performances, turning everyday snacking confessions into humorous mini-dramas — all to show that with Fiber One, snacking can finally be zero drama.
Fiber One - General Mills
Project:
Did you know Juan turns idea presentations into mini case-study films instead of boring boards — and even trained his agency to do it using AI?
