SensorFlex – “Made to Flex” is a global Timberland campaign highlighting the brand’s innovative comfort system that combines flexibility, support, and suspension.

The campaign used dance and movement as metaphors for flexibility—featuring choreographed performers who showcased the freedom of motion offered by Timberland’s SensorFlex-equipped footwear, such as the Killington sneaker-boot.

It ran across print, outdoor, digital, and interactive mobile formats, inviting users to virtually “test” the comfort system. The work repositioned Timberland from a rugged heritage brand to one that moves with modern, everyday versatility.