Medal of Honor
Client:
The “We Are Tier One” campaign for Medal of Honor: Warfighter celebrated the elite brotherhood of real Tier 1 soldiers who inspired the game. Combining cinematic storytelling with authentic military insight, the campaign blurred the line between reality and gameplay — positioning Medal of Honor as the most realistic and emotionally grounded modern war experience.
Electronic Arts
Project:
Did you know Juan’s passion for filmmaking makes his brainstorms feel like film-buff podcasts — where the customer journey is treated like character development?
