Deutsches Bier
Havas Germany
Project:
Deutsches Bier is a conceptual beer brand that adopts the visual language of nationalist German beer brands to challenge ideas of identity and belonging. Behind the label, the beer is brewed by German citizens with immigrant backgrounds, turning the brand into a commentary on who gets to define what is considered truly German. The concept is a collaboration between MetaBrewSociety and the NGO Laut gegen Nazis.
Did you know Juan’s obsessed with pushing the industry forward — always hungry for innovation, fueled by curiosity, and once pitched a campaign that made the illusion of time travel feel real?
