New Money reimagined the meaning of money for a younger generation. Across a series of three executions, we explored how the things we value — and the way we spend — have shifted beyond traditional definitions of wealth. Each story was brought to life through custom-designed currency, transforming the visual language of money into a canvas for contemporary culture, experiences and new priorities. The campaign gave PayPal a bold, culturally relevant brand expression built around a simple idea: what we spend on says something about what we value. The work was shortlisted by the Art Directors Club.