Chevys Fresh Mex was a brand refresh designed to bring personality and authenticity back to the restaurant experience. Moving away from the polished conventions of the category, we created a warmer, more expressive visual language rooted in handcrafted typography, illustration and texture. The identity came to life across the entire customer journey — from menus and in-store communications to posters, digital and branded merchandise — creating a more distinctive, playful and ownable world for Chevys.

I especially like “across the entire customer journey” for your portfolio because it elevates this from I designed some restaurant stuff to I helped build a coherent brand experience. Original Chevys Fresh Mex project on Behance